New destination brand launched for Uluru-Kata Tjuta National Park

Media release

27 October 2019

As Uluru celebrates a new chapter, Parks Australia is launching a new brand campaign to reflect the spectacular landscapes of Uluru Kata-Tjuta National Park and the culture of Anangu.

The campaign highlights the natural and cultural values of the dual World Heritage-listed national park and showcases the many ways visitors can experience this iconic destination. At the heart of the brand are two major artworks created by 14 Anangu artists, through local art centres Walkatjara Arts and Maruku Arts.

The rich array of colours of the park’s landscape feature in both pieces.  Symbols from the artwork represent animals, landmarks and cultural experiences.

Uluru-Kata Tjuta National Park is an awe-inspiring destination. Its human history and culture stretches back tens of thousands of years.

Anangu have lived here for more than 30,000 years and their laws (Tjukurpa) are imprinted in the natural environment.

The park inspires visitors to open their mind to the long-standing relationship between people and nature.

To support the release of the brand, a series of new videos and imagery is being launched today.

This brand will continue to inspire visitors and encourage them to visit this remarkable living cultural landscape now and into the future.

The new campaign can be seen on:  https://spaces.hightail.com/space/RygnNUvCJF

Minister for the Environment